This project focused on creating a bold and recognizable brand identity for Hyper Slaghuis, designed to reflect quality, tradition, and premium meat products.
The project included the development of a full visual branding system, featuring logo variations, colour palettes, typography, and custom graphic patterns inspired by butchery culture. The identity was crafted to feel both modern and authentic, aligning with the brand’s focus on high-quality meat and strong local presence.
The visual identity was implemented across numerous customer-facing and operational touchpoints, including packaging, uniforms, store branding, promotional merchandise, digital marketing, and social media content. In addition, the brand supported regular promotional campaigns and weekly specials, ensuring consistent communication while keeping marketing fresh and engaging.
The final result was a cohesive brand experience that strengthened store visibility, customer engagement, and marketing consistency across both physical retail spaces and digital platforms.
