Client Overview – Monise Beauty
Monise Beauty is a premium beauty brand focused on enhancing natural beauty while promoting confidence and self-care. The brand positions itself as elegant, trustworthy, and results-driven, offering products such as lash and brow treatments designed for everyday women.
Their core message, “With care comes confidence,” reflects a strong emphasis on empowerment, femininity, and authenticity. The target audience is modern women who value quality, simplicity, and a refined aesthetic.
Project Objective
While working at PageFound, I was tasked with developing a cohesive brand identity and marketing system for Monise Beauty. The goal was to:
- Establish a recognisable and premium visual identity
- Ensure consistency across all touchpoints (social media, packaging, print, and in-store)
- Create a brand that feels clean, feminine, and trustworthy
- Design assets that are both aesthetically appealing and conversion-focused
Design Process
1. Discovery & Strategy
I began by understanding the brand’s vision, values, and audience. This included:
- Identifying the brand personality (clean, soft, confident, feminine)
- Researching competitors in the beauty industry
- Defining a visual direction that would stand out while remaining timeless
This phase guided all creative decisions moving forward.
2. Brand Identity Development
Logo Design
I created a minimalist, geometric logo that forms a stylised “M”:
- Clean lines to reflect precision and professionalism
- Symmetry to communicate balance and trust
- Versatile variations (primary, black, white) for flexible application
Colour Palette
The palette was carefully curated to reflect calm luxury:
- Muted green (Xanadu) – trust, calmness, natural beauty
- Soft neutrals (Ash Grey, Bone, Seashell) – elegance and simplicity
- Metallic rose gold accent – subtle luxury and femininity
This combination ensures the brand feels premium without being overwhelming.
Typography
- Primary font (Poppins): modern, clean, highly legible
- Secondary font (Helvetica): functional and versatile
- Accent script (Majesty): adds a touch of elegance and femininity
The typography pairing creates a balance between modern clarity and soft sophistication.
3. Visual Language & Graphic Elements
I developed a set of supporting elements to strengthen brand consistency:
- Custom icon set for product benefits and communication
- Subtle geometric patterns to enhance packaging and layouts
- Clean grid systems for social media and print
These elements help create a recognisable and scalable design system.
4. Packaging Design
The packaging was designed to reflect a premium, minimal aesthetic:
- Clean layouts with strong hierarchy
- Consistent use of brand colours and typography
- Structured, elegant box design to elevate perceived value
The goal was to ensure the product stands out both online and in-store.
5. Marketing & Social Media Design
I created a full suite of marketing assets including:
- Instagram grid layouts for a cohesive feed
- Promotional posts and campaign visuals
- Product-focused and lifestyle content
The designs balance:
- Educational content (benefits, ingredients)
- Emotional appeal (confidence, beauty)
- Conversion-driven messaging
6. Print & In-Store Branding
To ensure brand consistency beyond digital:
- Designed in-store displays and product stands
- Created business cards and brand collateral
- Ensured alignment between physical and digital experiences
Outcome
The final result is a fully integrated brand system that:
- Communicates confidence, care, and quality
- Maintains visual consistency across all platforms
- Positions Monise Beauty as a premium yet approachable brand
The project showcases my ability to take a brand from concept to execution, delivering a strategic, visually cohesive identity across multiple touchpoints. I had to stick to this new look and feel for Monise Beauty while working on her brand projects throughout the year.
